The new Flagship Store of Argentinian premium Polo brand, LA MARTINA, is located in the heart of London’s prestigious Jermyn Street. Optelma Lighting worked with LA MARTINA’s in-house designers to create a classic, high-end, luxury retail environment for LA MARTINA’s Apparel and Polo Kit. The lighting solution combines subtle general lighting with grand feature chandeliers (sourced by Optelma) used to delineate different areas within the space, such as Menswear, Womenswear and the technical Polo area.
Optelma’s architectural downlights – the Flute 2 adjustable recessed LED spotlight – supply ambient and accent lighting throughout the two floors. Flute was specified because of its ability to create a comfortable visual environment with low glare, due to the deep recess of its light source. The light can be angled to highlight the merchandise, which includes apparel, leather bags, footwear, glasses, helmets and saddles, ensuring the focus is firmly on product and store features. A high CRI gives excellent colour rendering to the products, highlighting the clothing and complementing the luxurious palette of timber and marble flooring, mahogany display units and comfortable leather seating.
The entrance features Optelma’s Flat 1 recessed LED downlights, which give a wide beam of light to create a soft, welcoming feel. Within the store window, Optelma’s Flat 3 recessed LED downlights provide a high level of luminance to attract the attention of passers-by, while minimising glare. Generously sized fitting rooms are located on the ground floor. These feature the Vision recessed downlight. This produces a subtle, high-quality level of light that enables customers to appreciate the quality of the apparel when trying on items.
Commenting on the success of the project, Stefan Bruggenkamp – Retail Director from LA MARTINA said: ‘The lighting solution has created a space that reflects the elegance inherent in the LA MARTINA brand. The store is very well lit, with subtle general lighting and a focus on the product. The contrast betweeen different areas complements the overall ambiance, while the feature lighting adds to the luxurious feel.’
CLIENT: La Martina, Chiasso – CH
DESIGNER: La Martina (in-house design department)
LIGHTING: Optelma Lighting
CONTRACTORS: Oakwood Shopfitting
FIXTURES: Costantino Carpenedo, Italy
PHOTOS: courtesy of LA MARTINA: