M&M World

Project Category: Retail

Products used: QUAD 62 with linear LED

M&M World was an ambitious vision to create ‘London’s Sweetest Attraction’, the largest sweet-shop in the world, which would need a lighting scheme to dazzle and impress customers and passers-by. Within the store the various attractions are lit with spots on a 230V Track to remain versatile and adjustable for the energetic environment. For the large shop window Optelma designed, manufactured and installed 248 polycarbonate illuminated boxes, varying in length up to 3 metres. The colour-changing RGB LED cores with DMX control provide a uniquely dynamic window display representing the colourful and playful brand of M&Ms.