Located in Stoke-on-Trent, the new three-storey, purpose-built UK head office of bet365 comprises 14,000m² of office space and accommodates more than 2,500 employees, providing global support for its online customers.

Bet365 and Bing Interiors required a dynamic lighting solution and within the triple-height atrium Optelma’s hexagonal pendants create a dramatic feature. Made to measure with the Tatoo 62 profile, the pendants provide both direct and indirect illumination, and using the Philips Fortimo LEDlighting system, deliver a high output, while maximising efficiency.

In the reception Optelma’s made-to-measure Quad 62 profile adds visual interest, creating lines of light which draw the visitor’s eye through the space.

A combination of recessed and suspended continuous linear profiles run along the ceiling and down the walls, complementing the elegant monochrome environment with clean lines of light. This extruded aluminium profile provides a direct lighting solution with excellent performance and glare control.

Throughout the linear installation 4000K Optaline LED boards were used. Optaline’s slender design and 50mm cut-points enabled the profiles to be customised to the bespoke lengths required, ensuring a stylish, flexible and energy-efficient solution.

CLIENT: bet365
ARCHITECT: Woods Goldstraw Yorath
INTERIOR DESIGN: Bing Interiors
CONTRACTOR: John Sisk & Son
PHOTOGRAPHY: Optelma